How to Find the Right Clients for Your Business

Finding the perfect clients for your business can be a delicate balance. In business, it’s always a good idea to look at how things can be improved. Every entrepreneur deserves the chance to succeed, and sometimes they just need the right tools.

Sometimes messaging can be too broad, or the business isn’t accessible. All these things can affect sales. Do you want to improve your sales and find the right buyers? Explore 13 ways to find the perfect clients. 

Start by creating a website for your business if you don’t have one. In 2024, everyone expects businesses to have a website no matter how big or small. It shows credibility and that you take your business seriously.

Publish a blog on your website and include helpful information for your clients. This should include FAQs, average pricing for different projects, how you solve problems, provide a benefit and more.

Narrow down your target audience. This should include things like age range, gender, yearly income and more. Some people assume doing this will result in less customers, but that’s not true. It will help your messaging resonate with more people because it’s more specific.

Create social media profiles with your business’s contact info, portfolio photos, hours of operation and services. Next, link your new social media business profiles to your website. As you complete projects, do some live videos and ask happy customers to review your services on your social media pages.

Create ‘ads’ on social media by joining online communities and creating posts within each page. Target your ideal customers using specific keywords and identifying benefits, wants and needs they are looking for. This might involve some keyword research through Google and other platforms.

Create social media posts about successful projects, an employee’s ingenuity or how you solved a customer’s problem. This will help potential clients become familiar with you. Posting keeps you top-of-mind and develops credibility with future clients.

Join remodeling or similar group pages on social media and study the comment section. It will take some time, but work the comment section. When someone says they’re planning on starting a project, reach out with a professional comment and offer your services. Ask them to DM (direct message) you if they would like more information.

Look for other businesses around your area who offer complementary products and services. Explore their work and reputation, then have a conversation about partnering with them for by passing leads to each other. The relationship will be mutually beneficial, not to mention free.

Work with a copywriter on high-priority projects. Share your brand voice and target audience with them. They will have many more questions about your products and services, benefits, the problems they solve and much more. This information will give them what they need to produce high quality writing for websites, ads, social media and more.

Create a ‘Google My Business’ account. This tool will allow you to edit and monitor important information the public can see. Keep your business changes up to date with quick editing, respond to customer reviews with ease and track traffic to your website with the tap of your finger.

Think of networking as helping others. When you put people first, you are bound to get more leads and sales. Talk to your peers, family, friends and people you happen to meet about your business. See how you can both help each other. You never know where you might find your next best customer.

Turn clients into repeat customers by treating them right. Go above and beyond and always give them proper expectations. If something goes wrong, tell your client right away and what they can expect to change. Overall, under promise and over deliver as much as possible.

Ready to dish out some money? Paid ads are always a great option. We recommend using a copywriter to polish up your ads before paying websites to publish them. This is not required, but it’s always an option for entrepreneurs who can pay for advertising.

Part of being an entrepreneur is using your creativity and having fun. If people see you are polite, professional and enjoying what you do, they will line up to talk to you. Use some of these ideas to boost your business and find the perfect customers today!

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